A brochure is an essential part of a property marketing campaign. The best brochures can help you sell your development project, attract new buyers and make sure that your brand stays on top of people’s minds. But what makes a great brochure design? Here are some tips to help you make sure yours is the best it can be:
Great renders can help you sell your property. They are the first impression that potential buyers have of their home when buying ‘off the plan’ and can make or break a sale.
3D renders should be high quality and photo-realistic images of what you will be delivering. It’s also important that there is a variety of different angles and perspectives.
Interior renders are great to include as they give buyers an idea of how they’ll use the space within your home – whether it be entertaining friends or cooking dinner every night. Exterior renders are also useful when showing off the building design, and aerial renders are great for showing potential buyers an overview of the project and surrounding environment.
Easy to Read Formatting
- Keep it simple. The best brochures are the ones that are easy to read and understand.
- Stick to your company or project branding style guide for consistency.
- Don’t use too many colours or graphics, as these can make it difficult for the reader to figure out what they’re reading at a glance.
- Don’t use too many lines of text per page; this makes it hard on the eyes, which leads people to put down brochures they’ve just picked up!
Writing is one of the most important elements in any marketing campaign, and this is especially true when it comes to brochures.
The copywriting you use should be clear, concise and to the point. It should also be persuasive, engaging and not overly wordy. Your writing doesn’t need to be overly technical or salesy: just make sure it’s concise enough to get your message across without being too long-winded!
A great brochure design can help your property marketing by convincing people to buy. It doesn’t matter if you’re trying to sell a house, apartment or holiday home, these tips will make sure your brochures stand out from the competition.
We hope that this list has given you some inspiration for designing an amazing piece of advertising material! If you are looking to outsource your brochure design, get in touch with us today.